A local church approached us recently and asked if we could help them develop a strategic plan to grow their membership. We paused just for a moment, as we are quite an eclectic group of creatives, and me, a traditionally-raised Catholic (no meat on Fridays served with a little side of guilt) and now not even a "C & E" person - a term one of my college marketing professors used meaning "only on Christmas & Easter." But we do love challenges here, and we quickly came to realize that this church was no different than any of our other clients - a business looking for more customers. And what a great client they are....nice people, open to new ideas and really motivated to grow and succeed in this competitive marketplace. We are getting to know their "business" better by speaking to their existing "customers" and we are working on defining their brand: helping them craft their story and determine what makes them unique.
This is the aspect I love most about my job - the diversity. Every day, something different. Around every corner there are new, exciting and interesting opportunities, sometimes from the most unexpected sources.
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I'm not even Catholic, but growing up in Rhode Island, I thought everybody ate fishsticks on Fridays. Great job on the blog. I spent the last few minutes scrolling down through the posts (killing time before my Wednesday physical therapy - a.k.a., weekly old age appointment) and learned more about marketing in 15 minutes of reading you than in my semester-long class at Post. Keep the posts coming. I may even learn how to brand myself someday. Cheers.
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