Women rule the world

I run a seminar for businesses called "Women Rule the World" where we discuss the enormous influence women have on just about everything. Recently, while preparing for a new client meeting, we refreshed our knowledge just a bit...which is always fun....and is worth repeating here.

There are boilerplate statistics, and there are some general concepts that are important to know when marketing to women:

Shopping is a process of exploration for women. They seek out an emotional connection to your business....they respond to warm and real messages. They like see themselves as active (which means your photography should too) and they embrace all that life brings forth. And, with an emotional connection to your business comes loyalty.

And loyalty is key....if a woman is satisfied with her experience, she will tell an average of 21 other people. This can create a huge fan base for your business. But, watch out the other way. If she is unhappy, expect it to triple.

Women want to know that your business cares, and that you appreciate that they chose your business. I recently bought something from a catalog retailer, and was so pleased that I received a "thank card" in the mail with a $20 gift certificate. I'm in marketing and know all the tricks, but I still had a little "ohhh...they care about me" moment!

Women also want to know that you care about the world, that you are good people. Women will pay 20% more if they think your business is socially conscious. But, they want authenticity and genuineness. Don't say it if you don't mean it. And by all means, do as you say.

A few other statistics....

Over 80% of all consumer purchases are made by women
58% earn college degrees (compared to 42% of men)
50% are managers and professionals

70% of all new businesses are started by women, and women-owned businesses are growing twice as fast in numbers, three times as fast in employees and four times in sales revenues.

53% of investment decisions are made by women
80% of home improvement purchases are made by women
60% of all new cars are purchased by women


Women approach life with drive, passion and optimism and they have a great joy in being .....which makes them interesting and fun consumers!