There was an interesting study released recently by Solutions Research Group of Toronto...it ranked what consumers will give up first to save money and what would be the last to go.
The bottom line was that they will give up almost anything else in their household except their home internet service.
In order of cuts from first to last:
1. Events such as concerts and sports
2. Movies (in theaters)
3. DVD purchases
4. Magazine subscriptions and renewals
5. Cable TV additional services/extras
6. Video game purchases
7. Home phone
8. Cell phone
9. DVD rentals
10. Home Internet
As a business, it is even more important than ever that your website is current, informative and compelling.
Is it easy to navigate? Can your consumers find the information fast? 79% of visitors to your site don't read...they scan...so get to the point fast. Add new photos, add new information. Keep it fresh and new. There isn't a better time than right now to take a close look at your website. We have here...and our new website will launch next week!
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