The publisher of Yankee magazine shared a great analogy with me today and it went something like this.....these times are like an icy patch in the road. You can't slam on the brakes or you'll spin out of control. You need to stay calm, navigate through it and just keep driving.
This is also a great analogy for your marketing investment. You can't slam the brakes on your advertising and marketing when times are tough. If you do, you'll lose momentum and spin in circles. You need to keep investing - even if it is slower and smaller - but don't stop. Keep marketing your business. Keep moving forward. You will pass your competitors and you will reach your destination successfully.
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