The power of sig lines

How many emails do you send out during a day? Imagine if you could send a marketing message 10, 25, 50 of your existing and potential consumers per day for free. Use your email signature line. Too simple? Many of the most effective marketing tools are that simple. Most are simple common sense. Set up your sig line to communicate your brand positioning, your unique selling proposition, your differential. Use it to direct those consumer to interesting ideas. Position yourself and your business as a trusted resource, an expert. Do you have a blog? Do you have a youtube video that you've created for your business? Do you participate (or better yet, own) a particular social networking site? Add these to your signature line. Simple? Yes. This one is a "no brainer."